Meet our Managing Board.
Olaf Heinrich, CEO
Olaf Heinrich has been CEO of Redcare Pharmacy since 1 August 2023. Born in Hamburg, Olaf worked for the online pharmacy DocMorris from 2008 until 2020, initially as a member of the Management Board. Just under a year later, he became CEO. As a team player with years of experience working at board level in a listed company, he has a deep understanding of the digitalisation of the healthcare systems.
Dirk Bruse, CCO
Dirk Brüse, with Redcare Pharmacy since 2017, previously served as Executive Director, overseeing DACH/Italy Country Management, Marketing and Retail Media. In April 2024, he became member of the Board as Chief Commercial Officer. With expertise in e-commerce, brand- & digital marketing and social media, he's been instrumental in Redcare's digitalisation. Prior roles include senior positions at Vodafone and Digital Director & Chief Digital Officer at L'Oréal.
Jasper Eenhorst, CFO
Theresa Holler, CCO
Theresa Holler is the Redcare Pharmacy’s Chief Operating Officer (COO) as well as its responsible pharmacist. She studied pharmaceutics in Mainz, Germany and also earned a Master of Science degree in Consumer Healthcare from Berlin’s Charité.
Lode Fastré, CIO
Lode Fastré, serving as Chief Information Officer, brings over fifteen years of expertise in the online pharmacy sector. Beginning as an ICT-manager, he founded Farmaline, later acquired by Redcare Pharmacy. Since joining in 2016, Lode Fastré has played a pivotal role in international expansion and technology initiatives. With his entrepreneurial background and deep understanding of Redcare Pharmacy’s IT landscape, he stands as a driving force for innovation within the organisation.
Meet Our Supervisory Board.
Dr. Björn Söder, Chairman
Dr. Björn Söder studied economics at the University of Würzburg and received his PhD in 1996. He founded several companies in the online field, including Parklane Capital Beteiligungsberatung GmbH and Parklane Capital Verwaltungsgesellschaft mbH in 2004. Dr Björn Söder acts as managing director for both companies. He has been Chairman of the Supervisory Board since spring 2021.
Frank Köhler, Vice Chairman
Frank Köhler held various management positions in merchandising after studying technical business administration at the University of Stuttgart. In 2000, he joined the Aroma Company, a distributer of high-end beauty and perfume products. In 2005, he became co-owner and director of the company. Frank Köhler has been a member of the supervisory board since 2016.
Jaska de Bakker
Jaska de Bakker brings over 25 years of experience, 10 years as a group CFO. After graduating in Amsterdam with a Master of Science in Econometrics, she started her career as a strategy consultant. She worked with Boston Consulting Group and during her consulting years she completed an MBA at the J.L.Kellogg School of Management in Chicago. After this she held several leadership roles in the consumer goods and engineering industries, moving from a commercial role to M&A and on to Finance. In 2010 she became CFO of DHV and continued in this position at the merged Royal HaskoningDHV. Subsequently, she joined Royal FrieslandCampina in Singapore as Finance Director Asia to later become group CFO based in the Netherlands. In 2021, Jaska started a career in non-executive directorships. Jaska joined the Supervisory Board of Redcare Pharmacy in April 2022. In addition, Jaska holds non-executive board positions at Prysmian Group, The Ocean Clean-up and Nobian.
Henriette Peucker
Henriette Peucker graduated in 1991 from the Institutes of Political Studies in Paris (SciencesPo) with a degree of International Relations and holds a Master’s degree in European Law from the University of Paris XI. After her investment banking career with Schroders/Citigroup, Henriette pursued her career in public affairs and strategic communication. In 2003 she joined Deutsche Börse Group as the Head of European Public Affairs. In 2010 she opened the Berlin office of Hering Schuppener – today fgs global, a leading global strategic communications and public affairs consultancy firm. She was made partner in 2013, being responsible for opening and running the Brussels office. Most recently she worked as deputy CEO of the Association of German Banks, responsible for Political Affairs and Innovation. Henriette Peucker has been a member the Supervisory Board of Redcare Pharmacy since March 2021.
Jérôme Cochet
Jérôme Cochet completed his business studies in 2003 with a Diplom-Kaufmann, Master of Science and Diplôme de Grande Ecole. In 2007, he also completed an MBA at the Institut Européen d'Administration des Affaires (INSEAD). He started his professional career at Bombardier in 2004. In 2011, Cochet joined Zalando, where he founded Zalando Marketing Services in 2015, which he led as Managing Director. Since 2018, he has worked at dunnhumby as Chief Solutions Officer. Jérôme Cochet has been a member of the Supervisory Board since 2016.
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